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Research papers

Pricing of enormous number of features- Not a problem anymore!

The automotive market in India has become crowded over the years. Global giants have raised the bar. Indian brands are under pressure to offer better technology and feature-rich vehicles to match global standards. The business challenge was to...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Surbhi Minocha, Vasudha Kumar
Company: Kantar
May 13, 2018
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Citation

Minocha and Kumar (2018a, May 13). Pricing of enormous number of features- Not a problem anymore!. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/pricing-of-enormous-number-of-features--not-a-problem-anymore-


Videos

Pricing of enormous number of features

The automotive market in India has become crowded over the years. Global giants have raised the bar. Indian brands are under pressure to offer better technology and feature-rich vehicles to match global standards. The business challenge was to...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Surbhi Minocha
Company: Kantar
May 13, 2018
×

Citation

Minocha, S. (2018a, May 13). Pricing of enormous number of features. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/pricing-of-enormous-number-of-features